How much does a YouTuber with 1 million subscribers earn in a year if he/she uploads two videos a week and gets 300k visits average per video?
That's virtually impossible to tell, because it varies wildly, depending on a lot of different factors. You could start off by doing some simple math, assuming a revenue of $2 per 1,000 views. What you need to know (and what you didn't include in your question) is the total number of views per month. Because your assumption of 300k visits doesn't tell anything about how long it takes to acquire those views. Even old videos continue to be watched and to earn revenue. But let's keep it simple and assume the guy gets 600k views per week (which is 2,4M views per month). That would mean a total revenue of slightly less than $5,000 a month. But there are more factors in play.
First of all, we must consider where they money actually comes from. YouTubers are paid from advertisements, which are sold on an auction base. The highest bidder gets the best spot for his ads. But of course, there are times of the year when advertisers are more interested in advertising. During the summer months, there aren't a lot of advertisers. During the holiday season, advertisers are falling over each other to get their ads out there. So all that highly influences the CPC (Cost Per Click) that a YouTuber gets. Basically, in december I get at least 3 times as much for the same amount of views than I get in July.
Secondly, most big YouTubers are partnered with networks, which take a share of the revenue. For big YouTubers, this may be 10% or 20% (for smaller YouTubers it's usually a bigger slice of the cake).
Finally, for a lot of YouTubers the advertisements are their smallest source of income. They also make money from sponsorships ("this video is brought to you by..."), selling merchandise, product placement (companies pay them to show products in their videos) and affiliate marketing (referred links to webshops). If you have a huge reach, that means you are very interesting to advertisers, who gladly pay you a little extra to get featured on your show.
So in the case you've presented, I think this YouTuber would earn at least $4,000 a month. But his total income from YouTube (including sponsor deals and external advertising) might just as well be a 5 figure number.
First of all, we must consider where they money actually comes from. YouTubers are paid from advertisements, which are sold on an auction base. The highest bidder gets the best spot for his ads. But of course, there are times of the year when advertisers are more interested in advertising. During the summer months, there aren't a lot of advertisers. During the holiday season, advertisers are falling over each other to get their ads out there. So all that highly influences the CPC (Cost Per Click) that a YouTuber gets. Basically, in december I get at least 3 times as much for the same amount of views than I get in July.
Secondly, most big YouTubers are partnered with networks, which take a share of the revenue. For big YouTubers, this may be 10% or 20% (for smaller YouTubers it's usually a bigger slice of the cake).
Finally, for a lot of YouTubers the advertisements are their smallest source of income. They also make money from sponsorships ("this video is brought to you by..."), selling merchandise, product placement (companies pay them to show products in their videos) and affiliate marketing (referred links to webshops). If you have a huge reach, that means you are very interesting to advertisers, who gladly pay you a little extra to get featured on your show.
So in the case you've presented, I think this YouTuber would earn at least $4,000 a month. But his total income from YouTube (including sponsor deals and external advertising) might just as well be a 5 figure number.
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